Sarah Benton
Creative communication
for purpose-driven brands
“Saving our planet is now a communications challenge.”
-- David Attenborough
Business can – and must – be a force for good. With words as my tools, I help purpose-driven brands and organisations create impactful communication.
Hi. I’m Sarah. From messaging strategy to campaign copy lines, long-form storytelling to product descriptions, I can help you create communication that moves. I have two decades of writing experience at some of the world’s largest brands, plus professional education on sustainability in business from the University of Cambridge.
My areas of expertise
Narrative & Storytelling
This includes stuff like campaign copy direction, messaging hierarchies, tone of voice development and copy guidelines. Basically, the behind-the-scenes groundwork that lays the foundation for impactful marketing.
Tech, Innovation & Sustainability
I'm skilled at converting technical jargon into consumer-facing copy that's relatable, engaging and
-- most importantly -- understandable. To help you achieve your desired results. No greenwashing required.
Copywriting
This is the output of all the foundational work. I can write campaign headlines, social posts, product descriptions, blog posts. You name it. All with words that drive action, stay on brand and balance your needs with those of your customers.